Whats the difference between CMYK, RGB and Pantone colours?
CMYK stands for Cyan, Magenta, Yellow and Black - the inks our presses mix together to make colours for your print job along with Pantone. CMYK colours tend to be duller compared to RGB. As an example, if you require a clean fresh light blue, the closest in CMYK may seem dirty compared to a Pantone or RGB alternative.
RGB stands for Red, Green and Blue - the primary colours of light that are mixed together to make the millions of colours used for your computer screen and web. The colours are more vibrant than the CMYK process we use for print.
When designing for print there are a few boundaries and settings you need to apply, as each production method gives a slightly different result, but don't worry we take care of this for you.
If you have a strong clean colour for your brand, then the designer will recommend a Pantone colour to ensure you don’t lose that vibrancy