It's important for us to always produce projects that we are able to showcase and be proud of. By using our freelancers correctly, it helps create stunning printed literature.
Below are some important tips to remember:-
Write down the most important points you need to create impact.
Brief the designer on what your business is and what you hope to achieve.
Do your research. Supply examples of work you have seen and liked, not so they can be copied, but so the designer has an understanding of your preferences and inspirations.
Do not copy your competitors. Come up with something better that they will want to emulate.
Have belief in your designer and do not tell them how to design. If they have been designing for years with a proven track record, they know what works.
Listen to them when they say less is more. The more information there is, the less the client will read.
Proof read your artwork thoroughly to ensure it is correct. Do not rely on the designer to know everything about your business.
Be clear of your budget from the outset. This is most important. Make sure all parties, including the printer are aware of this, they can then advise the designer on what options are available within your budget.