Most companies now have access to programs helping them create their own artwork, this is a great way of saving money but only if your staff are competitive in desk top publishing. We at Dpi don't mind you supplying your artwork and we often advise our clients on the professionalism of the file once received. We can supply you with resources/templates to help you design in house.
CMYK and RGB what's the difference?
CMYK refers to Cyan, Magenta, Yellow and Black - the colour process used in Lithographic and Digital Printing
RGB refers to Red, Green and Blue - the colour process used to make the millions of colours you see on your computer screen.
CMYK colours tend to be more dull compared to RGB. As an example if you require a clean fresh light blue the closest in CMYK may seem dirty compared to a Pantone or RGB alternative. When designing for print there are a few boundaries and settings you need to apply, as each production method gives a slightly different result, but don't worry we take care of this for you.
Is white considered a printing colour?
Depending on the material you are printing on, it could be considered a colour. If you are printing onto white paper and boards then the answer would be no. If you are printing on dark coloured boards like GF Smith and Fedrigoni then yes it can be classed as a colour. White on these type of boards are either printed Digital or Foiled.
What is Spot UV?
Spot UV is used to highlightareas of your print in a high gloss finish, there are 2 types, standard and high build. High Build is a raised version. There is now a digital option to Spot UV called Scodix this is a High Build version and is suitable for short run jobs. The digital option can't bleed off the page. Spot UV is best used and showcased if used as a stand alone graphic element of your design, creating more of an impact compared to just highlighting an image or text.
How does the 4 colour printing process work?
The 4 colour printing process (CMYK) works on the basis of creating a screen from your image or text, the screen is then split into the relevant colour of CMYK. The pressthen prints in each colour and when these screens overlay each other they create your image or text in the chosen colour.
What file format should I use when submitting my electronic document for printing?
Every job requires a totally different file preparation but we handle this for you. To assist us we require the files in the following format: PDF for print, JPEG for fine art. Large signage is best supplied a a JPEG. When supplying a file, you need to allow extra on the image size for trimming (known as the bleed). If your print is A5 148mmx210mm, then we require this with a 3mm bleed, 154x216mm in total. The bleed will then be trimmed off. For signage over 1m we require a 20mm bleed. As we check your files unlike many other Printers we don't require any crop marks, but it is important to advise us of the finished size you require.
What is a proof and why is it important for me to check it? What should I be looking for?
With lower priced printed items such as business cards, letterheads etc we don't supply a proof, unless we have to amend your artwork to make it suitable for printing. For brochures etc. we will send you an electronic proof which you need to thoroughly check, for any font errors or any shading issues. Remember, if you are creating your own artwork then you are responsible for the outcome of the print. We will do everything we can to try and identify any errors and our software will spot major issues. Please note we don't spell check your artwork
What are crops and bleeds?
Crop marks are to indicate where your job is trimmed to, and the bleed is what is trimmed off your print. This is needed when images or colours run to the very edge of a page. Without the bleed there is a chance your colours will stop 0.5-1mm from the edge of the sheet, showing the white of the paper when trimmed .
What does resolution and DPI mean?
Resolution is the quality of an image, and DPI is the dots per inch.
We equine all images to be 300 DPI. DPI is the amount of ink dots per inch; 300 dots per inch is the required standard for printed material. Anything below 200 DPI may not be a good enough resolution for printing.
If the image is a vector then the resolution or DPI is irrelevant, as vector images scale up retaining their sharpness.
I’m not sure if my artwork is correct, what should I do?
We are here if you are in any doubt or have any questions. Please contact us and we will be delighted to help you. Alternatively email your artwork and tell us in the email what you are unsure about and we will check it out and advise you.
We have the experience and expertise and are happy to help.
Client's budget for print can be varied depending on their needs. At DPI we will always have suggestions on how we can make this go further, by applying the correct amount in the relevant places. By briefing us a little about your company, we can make sure that your brand is maintained at the highest level.
When producing marketing material, it's important to consider the impression it gives from the moment the client receives it and then work back. An all ‘singing and dancing’ brochure arriving in a cheap envelope accompanied by a poorly designed letter, defeats the entire process. You do not need to be a marketing guru to work out how to make an impact. We strongly believe if you get the design right from the beginning, the print can be the simplest part.
Over the years, DPI have worked alongside some of the most highly rated designers in Bournemouth. These designers work closely with us and have an understanding of what is achievable in print. All the Bournemouth designers we can recommend are freelancers and are available for you to use, either directly or through us.
At DPI we can offer suggestions that involve hand finishing; where there are no machines capable of the fine finish required for that special Product. The example in the video has been reproduced for numerous clients in different finishes. From start to finish the brief on this was to create a brochure with maximum impact suitable for short runs. Many of our clients who use this process produce them in batches of 100.